privacy policy
Effective Date: May 5, 2026
Oquirrh Defense (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how information is collected, used, disclosed, and safeguarded when you visit our website, interact with our services, or purchase products from us (the “Site”).
By using the Site, you agree to the practices described in this Privacy Policy.
1. Information We Collect
Information You Provide Directly
When you interact with the Site, we may collect information you voluntarily provide, including:
- Full name
- Billing and shipping address
- Email address
- Phone number
- Payment information
- Order history
- Customer support communications
- Marketing preferences
- Account login information (if applicable)
Payment information is processed securely through third-party payment processors and is not stored directly on our servers except where necessary for transaction verification or fraud prevention.
Automatically Collected Information
Certain information is collected automatically when you access or browse the Site, including:
- IP address
- Browser type and version
- Device identifiers
- Operating system
- Time zone
- Referral URLs
- Pages viewed
- Time spent on pages
- Clickstream and navigation behavior
- Search queries entered on the Site
This information helps us improve website performance, user experience, security, and marketing effectiveness.
Cookies & Tracking Technologies
We use cookies and similar technologies to operate and improve the Site. These may include:
- Essential cookies required for functionality
- Analytics cookies
- Advertising and retargeting pixels
- Session replay and heatmap technologies
- Performance monitoring tools
These technologies may collect information about browsing behavior and interactions with the Site.
You can modify your browser settings to disable cookies; however, portions of the Site may not function properly if cookies are disabled.
For more information about cookies, visit:
https://www.allaboutcookies.org
2. How We Use Information
We may use collected information to:
- Process and fulfill orders
- Provide customer support
- Send transactional communications
- Verify identity and prevent fraud
- Improve Site functionality and performance
- Personalize user experience
- Conduct analytics and internal research
- Send marketing communications
- Administer promotions or giveaways
- Comply with legal obligations
- Protect the rights, property, or safety of the Company and its users
3. Marketing Communications
If you subscribe to our email or SMS communications, we may send:
- Product announcements
- Preorder or launch updates
- Promotional offers
- Cart reminders
- Marketing campaigns
You may opt out of marketing communications at any time using the unsubscribe link in emails or by following SMS opt-out instructions.
Message and data rates may apply for SMS communications depending on your carrier.
4. Third-Party Services
We may share limited information with trusted third-party providers that assist with business operations, including:
- Ecommerce platforms
- Payment processors
- Shipping providers
- Analytics services
- Advertising partners
- Customer communication platforms
- Fraud prevention providers
Examples may include services such as:
- Shopify or WooCommerce
- Google Analytics
- Meta/Facebook Ads
- Klaviyo
- Microsoft Clarity
- Payment gateways and merchant processors
These providers only receive information necessary to perform their services and are subject to their own privacy policies.
5. Behavioral Advertising & Analytics
We may use advertising and analytics tools to better understand customer interests and provide relevant marketing across websites and platforms.
This may include:
- Retargeting advertisements
- Audience matching
- Conversion tracking
- Advertising performance analysis
Advertising partners may use cookies, pixels, and related technologies to collect information regarding your interactions with the Site.
You can manage advertising preferences through:
- Google Ad Settings
- Facebook Ad Preferences
- Microsoft Advertising Settings
- Digital Advertising Alliance opt-out tools
6. Data Security
We implement commercially reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, or misuse.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
7. Retention of Information
We retain personal information for as long as reasonably necessary to:
- Fulfill business purposes
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
- Maintain business and tax records
You may request deletion of certain personal information subject to applicable legal exceptions.
8. Your Privacy Rights
Depending on your jurisdiction, you may have rights to:
- Access personal information
- Correct inaccurate information
- Request deletion
- Restrict certain processing activities
- Opt out of targeted advertising
- Withdraw consent for marketing communications
To exercise any applicable privacy rights, contact us using the information below.
9. Do Not Track Signals
Some web browsers transmit “Do Not Track” signals. Because there is no universally accepted standard governing these signals, the Site may not respond to them.
10. Children’s Privacy
The Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors.
If we become aware that personal information has been collected from a minor without appropriate consent, we will take reasonable steps to delete such information.
11. Firearm Industry Compliance
Certain products or services offered on the Site may be subject to federal, state, or local laws and restrictions. We may use personal information to:
- Verify eligibility for purchases
- Prevent prohibited transactions
- Comply with applicable laws and regulations
- Detect fraud or unlawful activity
We reserve the right to refuse service or cancel transactions where compliance concerns arise.
12. Changes to This Privacy Policy
We may update or modify this Privacy Policy at any time. Changes become effective immediately upon posting to the Site unless otherwise stated.
Your continued use of the Site following updates constitutes acceptance of the revised policy.
13. Contact Information
If you have questions regarding this Privacy Policy or your personal information, please contact:
Oquirrh Defense
Email: support@oquirrhdefense.com